US Store Speed Index
The same 100 US online stores, tested on a phone every week. One number to watch: are US stores getting faster or slower?
7IT SolutionsUpdated
- 38median score out of 100-2 vs Nov 2, 2026
- 10.4 smedian time to main content+0 s vs Nov 2, 2026
- 31.6%of stores score 50 or more-1.1 pts vs Nov 2, 2026
- 22median apps and tags per store+0 vs Nov 2, 2026
Median score, week by week
Google PageSpeed Insights, mobile, home pages. 7 weekly readings.
Every reading.
| Week | Stores tested | Median score | Main content | Blocking time | Within 2.5 s | Apps |
|---|---|---|---|---|---|---|
| Nov 9, 2026 | 98 | 38 | 10.4 s | 1159 ms | 5.1% | 22 |
| Nov 2, 2026 | 98 | 40 | 10.4 s | 1021 ms | 5.1% | 22 |
| Oct 26, 2026 | 95 | 39 | 11.7 s | 752 ms | 1.1% | 21 |
| Oct 19, 2026 | 94 | 37 | 11.7 s | 1042 ms | 1.1% | 22 |
| Oct 12, 2026 | 92 | 35 | 11.1 s | 1083 ms | 0% | 22 |
| Oct 1, 2026 | 94 | 35 | 11.7 s | 1309 ms | 0% | 21 |
| Sep 30, 2026 (baseline) | 100 | 34 | 11 s | 1333 ms | 0% | 23 |
Method. A fixed panel of 100 US direct-to-consumer online stores, every 3.7th store of the 367 in US Store Speed 2026, ordered by category so every category is represented in proportion. Home page, Google PageSpeed Insights mobile, run weekly from a US server. Stores that fail to load in a given week are left out of that week's medians. Apps and tags exclude hosting, CDNs, font services and the store platform itself. No store is named.
The full one-time study, with real-visitor data, platforms, categories and the apps behind the numbers: US Store Speed 2026. Each common app on its own: what each store app costs. Quote it with a link (CC BY 4.0); data as CSV.