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Built for Blockal Ravid

Blockal Ravid

A compliance chore, turned into a quiet sales asset.

blockal.co.il

A wall-properties calculator for a concrete-block manufacturer. Architects and engineers build a wall layer by layer and get its thermal, acoustic and energy properties at once.

The chore

Every wall an architect or engineer designs in Israel has to prove its thermal, acoustic and energy performance for Standard 5281 and the planning committees. It is fiddly, formula-heavy work that is easy to get subtly wrong.

Two customers, one tool

The professional gets a fast, correct, submittable result. The manufacturer becomes the obvious choice at the moment of specification, because the easiest route to the answer runs through its blocks.

How it was built

Accuracy was the whole job, because the output lands on permit submissions. The most scrutinized calculation was built and proven against the standard before anything was layered on top.

What it does

Layer-by-layer wall builderR-value, U-value and thermal massAcoustic and energy propertiesPrintable report for Standard 5281Product figures built in

“A utility can be the best marketing a business owns.”