The honest starting point
I talk most stores out of headless. For most of them it is overkill, and a well-built standard theme is faster to ship and cheaper to run.
Why this one earned it
For this store, speed and look were the whole brand. That is the rare case where the extra complexity pays for itself.
What it does today
A Next.js storefront on Vercel, WooCommerce behind it, full payments including credit card, Apple Pay and Google Pay, and prescription-aware filtering.
