The work that does itself.
Connect the tools you already use so data moves once, correctly, without anyone copying it by hand. CRMs, accounting, inventory, payments, messaging.
It is right when.
- Someone copies data from one tool to another every day
- Mistakes reach customers because a handoff was missed
- Your Zapier bill grows faster than the business
- Reports take a day to assemble and are stale when they land
If a no-code tool genuinely fits, keep it. A business usually outgrows it at exactly the workflow that makes it different, and that is the part worth building properly.
What is the busywork costing you?
Two-minute calculator
Pick the work that eats your week, put in your own numbers, and see the hours, the dollars, and the budget at which automating it pays for itself.
“Ugly problems live in the gaps between systems, not inside any one of them. One source of truth removes a whole category of bugs.”
How a project runs.
- Discovery
We map the problem and the one outcome that matters most.
- Fixed-scope first phase
One outcome, one price, agreed up front.
- Demos at every step
You see working software, not status reports.
- You own everything
Your repository, your keys, your data.
- Decide at each milestone
Continue, pause or stop, and keep what you paid for.
Built this way.
- customs-invoice.com
A spreadsheet only one person understood, turned into a product.
My product - WooSmiths
One purpose-built piece instead of twenty plugins.
My WooCommerce studio
Read before you decide.
In-depth guides, each with a working Field Kit.
- Webhooks That Never Lose an Event: A Technical Guide
A technical guide to building webhook integrations that survive the real world. Signature verification, acknowledging fast and processing later, idempotency, re…
Includes the Webhook Reliability Checklist - Replace Zapier With Serverless on Vercel: When and How
A technical guide to moving automations off Zapier and onto serverless functions on Vercel. When no-code is still right, the signs you have outgrown it, how to …
Includes the Zapier-to-Code Migration Worksheet - Connecting Two Systems Without Breaking Either: API Integration Patterns
A technical guide to building integrations that hold up. Deciding the source of truth, handling API keys and OAuth token expiry, respecting rate limits and pagi…
Includes the Integration Design Checklist - Custom WhatsApp Automation With the Cloud API: A Technical Guide
A technical guide to building WhatsApp automation on the official Cloud API instead of a third-party builder. When to graduate from ManyChat, how the API works,…
Includes the WhatsApp Automation Blueprint - Scheduled Jobs and Background Work on Vercel: A Technical Guide
A technical guide to running cron and background work on Vercel despite short-lived functions. Vercel Cron, offloading long work to a queue, preventing overlapp…
Includes the Background Jobs Checklist - A Stripe Integration That Survives the Edge Cases
A technical guide to integrating Stripe so it holds up in production. Why you fulfill on the webhook and not the redirect, idempotency on the way in and out, St…
Includes the Stripe Integration Checklist
Questions.
Can you work with the systems we already have?
Yes. Integration is a core part of the work: existing CRMs, accounting software, inventory systems, payment processors and other business tools. The goal is to improve the workflow you have, not replace it.
How quickly does an automation pay off?
The right first automation is the task with the most hours and the most errors. It is scoped small, shipped in weeks, and measured against the hours it saves before anything else is built.
What happens when an API changes or goes down?
Integrations are built for the unhappy paths: retries, idempotency, token refresh and reconciliation, so a failure is logged and recovered instead of silently losing data.