What each store app costs on a phone.
The 34 most common apps and tags in 7IT’s test of 367 US online stores, each with its download size, the phone time it takes, and how stores with and without it compare.
Google Tag ManagerTag manager · on 74.7% of stores · 0.51 s phone timeGoogle AdsAd pixel · on 63.8% of stores · 0.00 s phone timeKlaviyoEmail and SMS · on 53.4% of stores · 0.15 s phone timeGoogle AnalyticsAnalytics · on 50.1% of stores · 0.00 s phone timeMeta PixelAd pixel · on 42% of stores · 0.26 s phone timeMicrosoft Ads (Bing)Ad pixel · on 41.1% of stores · 0.02 s phone timeTikTok PixelAd pixel · on 29.7% of stores · 0.16 s phone timePinterest TagAd pixel · on 27.8% of stores · 0.05 s phone timeOneTrustCookie consent · on 27.2% of stores · 0.10 s phone timeMicrosoft ClaritySession replay · on 27% of stores · 0.13 s phone timeAttentiveEmail and SMS · on 25.1% of stores · 0.03 s phone timeYotpoReviews · on 24.3% of stores · 0.10 s phone timeReddit PixelAd pixel · on 18.8% of stores · 0.03 s phone timeSnap PixelAd pixel · on 17.4% of stores · 0.09 s phone timeGorgiasChat and support · on 17.4% of stores · 0.00 s phone timeBazaarvoiceReviews · on 13.9% of stores · 0.08 s phone timeOkendoReviews · on 13.6% of stores · 0.01 s phone timeAppLovinAd pixel · on 12.8% of stores · 0.08 s phone timeSentryError monitoring · on 12.3% of stores · 0.00 s phone timeRebuyUpsell and personalization · on 10.9% of stores · 0.23 s phone timeHotjarSession replay · on 10.6% of stores · 0.09 s phone timeaccessiBeAccessibility overlay · on 9.8% of stores · 0.16 s phone timeAliaEmail and SMS · on 9.5% of stores · 0.45 s phone timeContentsquareSession replay · on 9.3% of stores · 0.25 s phone timeRechargeSubscriptions · on 8.4% of stores · 0.09 s phone timeNorthbeamAnalytics · on 7.9% of stores · 0.05 s phone timeKlarnaPay later · on 7.1% of stores · 0.06 s phone timeCriteoAd pixel · on 7.1% of stores · 0.06 s phone timePostscriptEmail and SMS · on 6.5% of stores · 0.00 s phone timeWunderkindEmail and SMS · on 5.7% of stores · 0.00 s phone timeOptimizelyA/B testing · on 5.7% of stores · 0.10 s phone timeSegmentAnalytics · on 5.7% of stores · 0.10 s phone timeElevarAnalytics · on 5.4% of stores · 0.00 s phone timeNostoUpsell and personalization · on 4.4% of stores · 0.00 s phone time
Median Google phone-lab results on home pages, September 2026. Apps are named because they are products; the stores that run them are not. Method and limits.