/research/us-store-speed-2026 · Upsell and personalization

Does Rebuy slow down a store?

In 7IT’s test of 367 US online stores, Rebuy ran on 40 of them (10.9%). On the median store that loads it, it downloaded 604 KB and kept the phone busy for 0.23 s before the page could respond.

10.9%of 367 US stores run it
604 KBmedian download on stores that load it
0.23 smedian time the phone spends running it

Stores with it and without it.

StoresMedian scoreMain contentBlocking timeApps on the page
With Rebuy403210.1 s1347 ms24
Without3273412 s1241 ms20

Stores that run Rebuy had a median score of 32, against 34 for stores without it. They also run more apps overall (a median of 24 against 20), so that gap is not all Rebuy’s doing. The size and phone time above are Rebuy’s own. On this sample there is no score penalty that can be pinned on it.

One in four stores that load it download more than 725 KB of it, and spend more than 0.29 s running it. Median Google phone-lab results, home pages only, September 2026. Method and limits in the study.

If you run Rebuy.

  • Upsell and recommendation widgets belong after the main content. Load them after the product or cart content has rendered.
  • Check the revenue the widget reports against what it costs in speed on the pages it runs on.