All work
LeO-Optic
Where speed and look are the whole brand.
A direct-to-consumer contact lens store on a headless stack: a Next.js storefront on Vercel with WooCommerce behind it.

The honest starting point
I talk most stores out of headless. For most of them it is overkill, and a well-built standard theme is faster to ship and cheaper to run.
Why this one earned it
For this store, speed and look were the whole brand. That is the rare case where the extra complexity pays for itself.
What it does today
A Next.js storefront on Vercel, WooCommerce behind it, full payments including credit card, Apple Pay and Google Pay, and prescription-aware filtering.
What it does
- Next.js storefront on Vercel
- WooCommerce back office
- Credit card, Apple Pay, Google Pay
- Prescription-aware filtering
“Headless is a tool for a specific job, not an upgrade.”
More work.
- customs-invoice.com
A spreadsheet only one person understood, turned into a product.
My product - Loxu
One sharp pain, one focused product.
My product