A store shaped to how you actually sell.
Custom Shopify apps, WooCommerce development, and headless storefronts for the rare stores that earn one. Fewer plugins, faster pages, one source of truth.
It is right when.
- Your app stack costs more every month and slows every page
- Inventory, orders or customers drift out of sync between systems
- Your store needs a workflow no app quite covers
- You are migrating platforms and cannot afford to lose search traffic
Most stores do not need headless, and I will talk you out of it when it is overkill. The best build is often one purpose-built piece that replaces a stack of workarounds.
Store Speed Sprint
$2,900
Main content under 2.5 s on a phone. Fixed scope, one price, and if we miss the target the next week is on me.
“Twenty fine plugins become one slow, fragile system.”
How a project runs.
- Discovery
We map the problem and the one outcome that matters most.
- Fixed-scope first phase
One outcome, one price, agreed up front.
- Demos at every step
You see working software, not status reports.
- You own everything
Your repository, your keys, your data.
- Decide at each milestone
Continue, pause or stop, and keep what you paid for.
Built this way.
Read before you decide.
In-depth guides, each with a working Field Kit.
- Shopify vs WooCommerce for US Businesses: How to Choose in 2026
A straight, no-hype guide for US stores deciding between Shopify and WooCommerce, what each one is genuinely good at, where each quietly costs you later, the re…
Includes the eCommerce Platform Scorecard - Going Headless: A Next.js Storefront on Shopify or WooCommerce
A technical guide to building a headless storefront. What headless actually means, when it is worth it and when it is not, the architecture on Vercel, why you k…
Includes the Headless Readiness Checklist - Make Your Store Fast: Core Web Vitals and Revenue
A technical guide to a fast online store and why it matters to the bottom line. What the Core Web Vitals mean in plain terms, optimizing images, taming third-pa…
Includes the Store Speed Audit Checklist - Replatform Without Losing SEO: A Technical Migration Guide
A technical guide to changing eCommerce platforms without losing your search rankings. Why replatforms tank SEO, building a complete URL map, 301 redirects done…
Includes the SEO-Safe Migration Plan - Shopify Functions: Custom Discounts and Cart Logic Without an App
A technical guide to Shopify Functions, the modern way to add custom discounts, cart, and checkout logic that used to need Scripts or a paid app. How Functions …
Includes the Shopify Functions Starter - Customizing Shopify Checkout: Checkout Extensibility After checkout.liquid
A technical guide to Shopify's Checkout Extensibility, the supported way to customize checkout now that checkout.liquid is deprecated. Checkout UI extensions, c…
Includes the Checkout Extension Checklist
Questions.
Shopify or WooCommerce?
It depends on how you sell, what you need to own, and where you are going. The platform scorecard in the guide walks through it; the short version is to choose once, for the business you are becoming.
Do you build headless storefronts?
Yes, when speed and presentation are the brand. For most stores a well-built standard theme is faster to ship and cheaper to run, and I will say so.
Can you migrate us without losing SEO?
Yes. Redirect mapping, metadata and structured data carry over, and the migration is verified before and after launch.