The useful question is not what custom software costs, but what the smallest version is that pays for itself. Score your situation, then scope from the answer.
01Is custom the right call
02Score build against buy
03Shape the spend
How to use this
Score the first two sections honestly, even if the answer is buy. A good result: one workflow named, a first phase with a single outcome and price, a demo date measured in weeks, and a baseline you can measure against.
The rest of the kit is one step away.
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