ChatGPT suggests plugins in conversation and features them by use and satisfaction
At DevDay on 29 September 2026, OpenAI said ChatGPT can suggest a relevant plugin during a conversation and let people connect it on the spot. OpenAI's plugin guidelines state that plugins with strong real-world utility and high user satisfaction may be eligible for enhanced distribution, such as directory placement or proactive suggestions. Developers cannot apply for it, and few plugins receive it when they first go live.
Why it matters
Placement follows how a plugin serves real users rather than an application. A plugin whose MCP server is slow or fails calls gives people a poorer experience, and satisfaction is one of the stated signals.
Sources
- Plugin guidelines (OpenAI developers) developers.openai.com
- OpenAI DevDay 2026: what matters for plugin builders (MCPJam) mcpjam.com