ChatGPT quietly changed the rules. Some companies just lost a channel and don't know it.
By Lior AharonovFounder, 7IT Solutions ·
At DevDay on 29 September 2026, OpenAI said ChatGPT can suggest a relevant plugin during a conversation and let people connect it on the spot. Its plugin guidelines say plugins with strong real-world utility and high user satisfaction may get enhanced distribution, such as directory placement or proactive suggestions.
You can't apply for it, and MCPJam notes a plugin is unlikely to get it when it first goes live. Placement follows how the plugin serves real people, so a slow or failing MCP server costs you the exact moment someone asks for what you do.
Measure how fast your MCP server answers and how often its calls fail, and fix the worst tool this week. Satisfaction is one of the stated signals, and nobody is satisfied by a timeout.
Google gave you a page two. ChatGPT doesn't. You're either recommended, or you don't exist.
Lior Aharonov · my takeSources
- Plugin guidelines (OpenAI developers) developers.openai.com
- OpenAI DevDay 2026: what matters for plugin builders (MCPJam) mcpjam.com
- OpenAI expands ChatGPT's plug-ins with app-like interfaces and automations (TechCrunch) techcrunch.com
Researched with AI tools; every fact is checked against the linked sources.